My creative career, shaped and sharpened through the training in the 4A advertising system, has transformed the way I approach work and developed my unique perspective. In 2019, I started writing the series "Hybrid Creativity Theory," which led to the founding of the creative consulting firm "24 Planning." It also gave birth to the new concept of the "Hybrid Creative." Each chapter from here on will serve as the foundation for how 24 Planning approaches creativity, its methods, attitudes, talent development, and legacy over the next ten to twenty years.